CRM & Retention Manager

CRM & Retention ManagerPassenger is based in the New Forest, UK. This is a hybrid role with 3 days per week at HQ (just 90 minutes from Clapham Junction if you're in London) with flexibility to work remotely on the remaining days.

The Low downWe're passionate about escapism, connection and the wellbeing of ourselves and our environment. In this position you'll play a key role in delivering this brand purpose in a direct and rewarding way, reporting directly to the Head of Brand & Marketing.

Passenger's culture embraces diversity and celebrates good work. We're looking for those who share our passion for protecting the planet while building something unique and authentic.

What you'll be doing day to day

Lifecycle Strategy & Retention – Design and execute the retention roadmap that delights our community and increases customer lifetime value.

Act as the lead for our ESP relationship. You will maximise the CDP's potential and increase LTV through personalised, data-driven email sends.

Build, test, and optimise high-performing weekly campaigns and automated flows.

Analyse customer behaviour to identify segments, opportunities and deploy re-engagement campaigns.

Work closely with the Brand team to ensure all touchpoints reflect our high brand standards.

Manage our CRM platform and ensure 100% data integrity.

Run the continuous A/B testing programme.

Report key growth and retention metrics back to the business and use insights to inform retention tactics.

Serve as a link between the Brand and E-com teams. You will ensure the website experience is aligned with CRM journeys, creating a seamless experience for our roamer.

What you will bring

A retention and email marketing specialist with at least 4 years professional experience managing a major CRM/ESP (Klaviyo and outdoor lifestyle retail experience a significant advantage)

Data literate, able to read, understand and summarise complex data

A great communicator with a positive can-do attitude in a challenging and evolving environment

A natural problem solver, quick thinker and willing to take initiative

A love for escapism and the outdoors

An eye for great design, brand nuance and tone of voice

What we offerOur rewards package is designed to fuel your passions, support your ambitions, and cultivate an environment where you can thrive. In addition to a competitive salary it includes:

A culture of empowerment, freedom, flexibility, and trust

Escapism is serious business for us. We practise what we preach and connect together for monthly cabin sessions and getting outside. Our HQ is in the New Forest, 5 minutes from the sea.

Typical hours: 8.30am - 5pm Monday - Friday (flexible for time spent outside of these hours).

Annual Leave: 25 days plus bank holidays + a day for your birthday

Very generous staff discount and friends and family discount

Private Medical Insurance for your and your dependants

Enhanced pension contributions and family leave policies

Annual Volunteering Day to support causes that matter to you

Equal Employment OpportunityAll qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other factors. Any applicant that believes they need reasonable accommodations to perform the duties of this role is invited to discuss this with us and let us know in your application.

#J-18808-Ljbffr

Salary: GBP 40000 - 50000 per year Experience: 4 years required
Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...