Digital Marketing and Social Media Officer

Category

Marketing & Communications

Organisation

Weston Park Cancer Charity

Job Description

Main purpose of post

As Digital Marketing and Social Media Officer, you will play a vital role in
growing the online presence of Weston Park Cancer Charity and deepening
engagement with supporters, clients, and the wider public, ensuring our
message reaches the right audiences in the most effective ways.
You’ll have prime responsibility for managing our social media channels,
supporting the rest of our Marketing team to create digital content and
campaigns that raise awareness, promote fundraising, and share the stories of
those we support.
This is a hands-on, creative role that would suit someone passionate about
social media, digital marketing, and making a difference in the lives of others.

This role will:
• Support the develop of and implement social media strategies to
increase engagement, reach and donations.
• Have prime responsibility for the charity’s social media channels
(Facebook, Instagram, LinkedIn and TikTok), ensuring consistent,
engaging, and mission-led content – planning, scheduling and
publishing content.
• Manage the digital marketing content calendar and coordinate content
with the Marketing team.
• Create a variety of digital content, including graphics, videos, reels,
stories, blogs, and animations.
• Monitor and, where appropriate, respond to, and engage with followers
and messages, providing a warm and professional tone, ensuring
messaging is in line with the Weston Park Cancer Charity tone of voice.
• Coordinate paid social media campaigns using Meta Business Suite.
• Track performance metrics and provide reports on engagement, growth,
and reach, making recommendations for improvements
• Collaborate with the Marketing team to create, develop and execute
digital marketing campaigns for awareness, fundraising, and service
promotion.
• Assist with keeping the charity’s website content up to date
• Assist with email marketing campaigns and manage the charity’s regular
e-newsletter using tools such as Mailchimp.
• Assist with Google Analytics and Google Ads.

• Ensure all content is inclusive, accessible, and aligned with brand
guidelines and values.
• Stay up to date with trends in digital communication and identify
opportunities for innovation.
• Ensure that all activities and contacts are managed through Weston
Park Cancer Charity systems and procedures, including the social media
policy

What you do
We are seeking a highly motivated individual who shares our values to join Weston
Park Cancer Charity’s busy charity team. Our Digital Marketing and Social Media
Officer will play a vital part of our team and help us to deliver our vision: a better life
for those living with, and beyond, cancer in our region. If you are interested in
progressing your career within an organisation which makes a real difference to the
lives of thousands of people, we’d love to hear from you.

About you:
Experience managing social media platforms in a professional setting.
Strong writing and storytelling skills, with the ability to craft engaging and
compassionate content.
Ability to create and edit basic digital graphics and short-form video content
e.g. Instagram Reels and TikToks.
Confidence with social media scheduling tools and analytics platforms.
Basic knowledge of website content management systems (e.g. WordPress).
Basic knowledge of email marketing tools (e.g. Mailchimp).
Basic knowledge of Google Ads.
Basic understanding of SEO principles.

Location

Sheffield

25,867-28,219

Type of Contract

Full Time

Hours

37.5

Our Total Rewards PackageOur Total Rewards Package is the result of staff feedback and best practice acrossthe charity, public and private sectors. Some of our key benefits, depending oneligibility, include: 27 days (plus bank holidays) annual leave Option to purchase additional five working days per year Westfield Health level 4 coverage 12 weeks maternity leave at 100% pay and an additional 6 weeks at 50% Up to 2 weeks full paternity pay NHS benefits Hybrid working A minimum 4% employee / 6% employer contribution through our AutoEnrol private pension scheme. *Tax relief is automatically claimed for thestaff member. Death in service cover

Closing Date

14-09-2025

How to Apply

How to applyClosing date: Sunday 14th September @11.59pmInterview date: Wednesday 24th SeptemberApplication format: Please send a CV and covering note demonstrating that youhave read the job description / person specification and howyou meet the essential and (where relevant) desirable criteriafor this role. This can include skills, training, membership ofprofessional bodies and experience. The covering note willform a key part of the recruitment process and you shoulddemonstrate your suitability for the role in no more than onepage.Weston Park Cancer Charity is committed to promotingequality of opportunity and values diversity of culture amongour staff. All applications are anonymised as part of theselection process, so please do not forward any documents inPDF format.Apply to: HR@wpcancercharity.org.uk

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