Freelance PPC Specialist – Meta & Google Ads (Automotive Finance)

Overview

Freelance PPC Specialist – Meta & Google Ads (Automotive Finance)

We operate a fast-growing group of automotive and finance businesses in the UK, including used car dealerships and an FCA-authorised car finance brokerage. We’re seeking a freelance Paid Media Specialist who can manage both Meta (Facebook/Instagram) and Google Ads (Search, Display, Performance Max, YouTube) campaigns to drive high-quality vehicle sales and finance leads. The role requires strong experience in both Meta and Google Ads, ideally with exposure to automotive or finance and knowledge of FCA advertising compliance.

Key Responsibilities

  • Audit and restructure current Meta & Google Ads accounts.
  • Build and manage campaigns: search, PMax, retargeting, video, and social.
  • Develop FCA-compliant ad copy and creatives (with APR/disclaimer examples).
  • Optimise landing pages and finance forms for speed and conversion.
  • Set up tracking (Meta Pixel, GA4, Tag Manager) with CRM integrations (Dragon2000 / AutoConvert).
  • Build weekly performance dashboards (CPL, ROI, lead quality).
  • Recommend scaling opportunities across both channels.

Requirements

  • Proven success running both Meta & Google Ads.
  • Experience in automotive, car finance, or regulated industries preferred.
  • Strong knowledge of FCA compliance in advertising.
  • Expertise with GA4, Tag Manager, and conversion tracking.
  • Strong reporting and data-driven optimisation skills.

Contract Details

Monthly retainer or To be discussed

How to Apply

Please include:

  • fm@tgscarsales.co.uk
  • Case studies or examples of Meta & Google Ads campaigns you’ve managed.
  • Results (CPL, ROI, lead quality improvements).
  • Your approach to FCA-compliant ad copy.
  • Your proposed day rate / monthly retainer.

This is a great opportunity to work with a forward-thinking automotive finance group, unifying Google’s intent-driven traffic with Meta’s retargeting power to deliver qualified finance leads at scale.

#J-18808-Ljbffr Salary: GBP 36000 - 60000 per year Experience: 3 years required
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