Freelance Social and PR Co-ordinator - focusing on the Chinese Market

Reports to:

Creative Campaign Manager

Job Overview:

The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts. Including but not exclusive of RED, Weibo + WeChat.

Responsibilities and Duties:

  • Manage relationships with key opinion leaders (KOLs) influencers, agents, MCNs + stylists in the Chinese fashion space
  • Develop and execute influencer marketing campaigns to drive awareness and support product launches
  • Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers)
  • Monitor industry trends and competitive activity to identify new influencer partnership opportunities
  • Research and generate relevant creative content ideas that cater to our Chinese audience 
  • Schedule and post all social media content on relevant platforms
  • Track and report on the performance of influencer campaigns, optimising strategies as needed
  • Engage directly with the community and work with community managers across social channels and customer are platforms
  • Support other marketing initiatives as needed, including events, paid media, copywriting, etc
  • Write and edit high-quality content for socials and occasionally PR comms
  • Proofread and edit content to ensure accuracy and consistency

Requirements

  • Fluent in Mandarin and English (written and spoken)
  • Experience overseeing both Western and Chinese social platforms -including Instagram, TikTok, RED, Weibo, WeChat
  • 2+ years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market
  • Proven track record of building and maintaining strong relationships with KOLS / influencers
  • Confident with excellent communication and networking skills 
  • Proactive, positive attitude
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