Growth Marketing Lead (Metasearch & Paid Social)

- The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company - As Growth Marketing Lead, Metasearch, you will play a critical role in managing and scaling our metasearch program across global markets. Your work will be critical to driving growth in our community of guests and hosts, with a particular focus on global expansion and new products and services - We are seeking a world-class performance marketer to own and scale Airbnb’s metasearch and display programs globally - As part of the Growth Media team, you will manage strategic partnerships with premiere metasearch partners, develop and execute best-in-class programmatic and paid social strategies, and bring a deep technical fluency in feed-based marketing, bidding optimization, and experiment design - The role demands superb attention to detail, a strong analytical foundation, and a track record of driving measurable impact through scalable, biddable media - Success means maximizing the value of our digital media investments end-to-end — from channel strategy to execution to reporting — driving outsized growth for the global Airbnb brand and community - Develop and execute a world-class global performance marketing strategy across metasearch and display channels (programmatic, paid social, and mobile) to exceed growth goals - Develop and optimize bidding strategies to maximize revenue and efficiencies through best-in-class strategies - Own account management for key metasearch partners, driving outsized growth through optimized placements, CTR improvements, and new partnership initiatives - Flawlessly execute against campaign components to maximize efficiency, including technical setup of programs: audience management, creative testing, budget and bidding strategies - Maintain a data-driven approach through continual optimization; leverage a strong background in experiment design and evaluation to exceed aggressive growth targets - Lead end-to-end creative brief development and execution, collaborating closely with brand and creative teams to ensure an exceptional, high-quality bar for creative output - Lead selection and execution of regional pilots across both channels - Partner with Leadership and Engineering to ideate on opportunities to improve channel performance, particularly in the AI innovation space ### Benefits - Paid volunteer time - Health food and snacks - Generous parental and family leave - Learning and development - Annual travel and experiences credit- Experience working with strong brand guidelines and an eye for high-quality creative execution - We are seeking an exceptionally high performing growth marketer with the following skills and expertise: - Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc. Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred - Exceptional project management and organization skills, with meticulous attention to detail - Proven experience working with globally distributed teams and a strong understanding of regional growth dynamics - Excellent cross-functional collaborative mindset that allows for deep collaboration with Country leads, Finance, Marketing Tech, and other stakeholders who may also work with key accounts - 9+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing - Deep understanding of feed-based marketing and the technical architecture underpinning metasearch and display channels - Comfort operating across time zones, including availability that overlaps with US Pacific time (PST) - A proven track record of managing performance marketing programs at scale, including metasearch and/or programmatic/paid social, for one or more large, global consumer brands - Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership - Experience working with teams in different regions and a high-level understanding of regional growth opportunities

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