Paid Social Executive

Join BBC Studios' Brand & Licensing Digital Division as a Paid Social Executive supporting paid social campaigns from setup through optimisation and post-campaign reporting. Working across multiple accounts, you'll use Meta Ads Manager regularly, analyse performance data, produce client-ready reporting, and turn insights into recommendations that improve future activity. Reporting to the Paid Social Manager, you'll help deliver accurate, effective paid media campaigns for our partners., You'll join a collaborative Brand Partnership environment and work closely with UK and US Sales and Marketing colleagues. The role offers hands-on ownership across campaign setup, optimisation, analysis and reporting, with exposure to multiple accounts and stakeholders. It's an opportunity to strengthen your paid social expertise while contributing to clear, high-quality campaign delivery within BBC Studios.,

  • Build, launch and manage paid social campaigns primarily across Meta, as well as other advertising platforms including Google, TikTok and Snapchat Ads.
  • Monitor in-flight campaign performance, analyse results and recommend optimisations, working closely with the Paid Social Manager where additional support is required.
  • Collect and quality-check performance data across multiple accounts, producing accurate Excel and PowerPoint reports with clear, well-presented charts.
  • Conduct post-campaign analysis, translate findings into practical recommendations and prepare client-ready updates for external and non-marketing audiences.
  • Manage campaign requirements, timings and workload effectively, communicating deadlines and capacity while collaborating with the Paid Social Manager, Brand Partnership, Sales and Marketing teams.

    Paid social experience, gained in-house or within an agency environment.
  • Hands-on experience setting up and managing campaigns in Meta Ads Manager, including Facebook and Instagram activity.
  • Strong understanding of paid social KPIs, campaign performance drivers and how to use data to optimise activity and inform recommendations.
  • Proficiency in Excel and PowerPoint for reporting and post-campaign analysis.
  • A high degree of accuracy in data handling, given reports are issued directly to clients.
  • DESIRED BUT NOT REQUIRED:
  • Hands-on experience with Google Ads (YouTube), TikTok and Snapchat Ads Manager.
  • Experience with Google Ads/Ad Manager or other relevant Google advertising platforms.
  • Hands-on experience with TikTok, Snapchat or YouTube advertising.

    A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.
  • Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world. BBC Studios Digital don't just reach audiences - we move them. As an award-winning department, we cultivate and amplify fandoms behind some of the world's most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen-Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.
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