Publicist - Brands & Licensing Comms

JOB BAND: C

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: Communications

LOCATION: London Television Centre – Hybrid

PROPOSED SALARY RANGE: £31,800 - £36,000 plus £5441 London Weighting, depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

We’re looking for a dynamic UK and EMEA Publicist to deliver creative, high-impact publicity campaigns for our Brands & Licensing (B&L) portfolio including the beloved blue heeler Bluey, sci‑fi icon Doctor Who and more. From consumer products and partnerships to live events and spin‑offs, you’ll bring our IP to life through smart media engagement and compelling storytelling.

WHY JOIN THE TEAM

This is a hands‑on role — you’ll be pitching stories, handling media enquiries, and shaping campaign ideas every day. You’ll be part of a passionate, collaborative team that thrives on creativity and impact. Working with globally loved brands, you’ll have the freedom to innovate and see your ideas come to life across diverse platforms. If you’re excited by storytelling, media relationships, and bringing world‑class IP to audiences everywhere, this is your chance to make a real mark.

YOUR KEY RESPONSIBILITIES AND IMPACT

  • Plan and deliver publicity campaigns across print, broadcast, online, social and influencer channels
  • Draft press releases, media packs, Q&As and spokespeople briefings
  • Secure coverage across consumer, lifestyle, trade, and broadcast outlets
  • Handle media enquiries and support reactive press office activity
  • Work with product, licensing, and marketing colleagues to translate assets into stories
  • Support interviews, press days, launches and media events
  • Build and maintain strong media relationships across relevant sectors
  • Monitor, evaluate and report on coverage and campaign effectiveness

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

  • Established experience in publicity/PR, ideally within consumer, entertainment, or lifestyle sectors
  • Demonstrated ability to secure quality media coverage
  • Strong writing, pitching and copy‑editing skills
  • Excellent interpersonal skills, able to build trusted relationships with journalists and stakeholders
  • Strong organisational skills — able to manage multiple campaigns to deadline
  • Creative eye for stories and confidence in presenting ideas

DESIRED BUT NOT REQUIRED

  • Experience working in licensing, consumer products, or entertainment IP
  • Familiarity with international media and trade press
  • Experience supporting events, launches, or talent engagement
  • Knowledge of media monitoring tools and PR reporting

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply as soon as possible.

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

REDEPLOYMENT

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

INFO AT A GLANCE

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

BENEFITS

  • Flexible 35‑hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
  • Defined pension (up to 10% employer contributions).
  • Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
  • BBC Studios is a world leader in operating sustainably both on and off screen.
  • Career development in a values‑led purpose‑driven culture.
  • BBC Target: Science‑based Net Zero.

LEARNING AND DEVELOPMENT

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

YOU BELONG

We have a working environment where we value and respect every individual\'s unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

DIVERSITY, INCLUSION & BELONGING STRATEGY

Find out more about diversity, inclusion and belonging in our strategy below.

DISABILITY CONFIDENT

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: reasonable.adjustments@bbc.co.uk

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

#BBCSTUDIOS

#J-18808-Ljbffr Salary: GBP 31800 - 36000 per year Experience: 3 years required
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