Social Media Associate

Location London Hours Full Time Salary Negotiable About the Role Joining Sainsbury's as a Social Media Associate – Insights & Community means being part of a dynamic team that values creativity, innovation and meaningful connections with our customers. You will work closely with the Social Media Lead to help deliver our organic social media strategy, ensuring we understand what resonates with our audiences and how to continuously improve our social presence across Meta, TikTok and YouTube. With access to industry-leading social listening, reporting and analytics tools, as well as support from agency partners and cross-functional teams, you will split your time turning data into actionable insight and engaging with customers to build brand love and fame through thoughtful, timely and relevant interactions. We encourage curiosity, champion new ideas, and provide opportunities for professional growth in a collaborative environment. Your insights will directly influence our social media content and success. As a Social Media Associate, you will support the Social Media Lead with social media listening, tracking and reporting including monitoring performance of all organic output to help create best in class social content, tracking competitor activity and the wider social landscape, producing clear weekly and monthly reports with actionable insights and recommendations, and identifying audience behaviour, conversation themes and trends. You will also monitor and manage our online communities across all organic social media channels including Instagram, TikTok, Facebook and YouTube, ensuring customer interactions are handled in a timely, engaging and brand-safe manner. Working closely with wider teams and our in-house agency, you will help identify emerging conversations, manage escalations where required, and spot opportunities to proactively engage with audiences to build brand awareness and positive sentiment. You will support regular reporting for internal stakeholders, contribute social listening insights that inform social and wider marketing strategies, and help identify opportunities for growth, engagement and brand affinity. Your ability to combine analytical thinking with a strong understanding of social platforms and online communities will be critical in driving the success of Sainsbury's social media presence.

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