Junior Creative Strategist (Growth Marketing)

Junior Creative Strategist (Growth Marketing)

Remote - Full-time

(preferably UK based)

About Us

At Tonic, we’re committed to revolutionising health and wellness with our range of science-backed, max strength vitamins designed to boost whole-body health. As a fast-growing startup, we’re passionate about making a positive impact on our customers’ lives and are always exploring new ways to connect with our audience through sharing engaging and innovative content to our combined 1-million social followers.

Could you be the next member of our growing team?

Are you a creative with at least a year\'s experience at either an agency, or in-house, who is looking to step into the exciting world of performance and growth marketing? We are seeking a dynamic and innovative Junior Creative Strategist to join our world-class team to help us supercharge our growth as one of the biggest disruptors in the nutrition industry.

In this role, you\'ll play a key part in shaping our brand\'s online presence, focusing on creating a wide range of video content for paid social that drive growth. We value creativity, innovation, and the ability to adapt to the ever-changing digital landscape.

The ideal candidate will be a creative thinker well-versed in what makes content engaging, who can quickly ideate, shape and edit high-impact content that connects with millions. They’ll be able to turn insight into impactful ideas and have a proven ability to tell compelling stories that resonate with audiences. If you’re obsessed with storytelling, love data-driven creativity, and know how to craft scroll-stopping content for paid social, this is the role for you.

You’ll generate bold, original ideas that drive engagement, collaborate with internal teams and external creators to produce high-quality, shareable content, and manage our in-house content library. With a sharp eye for data, you\'ll analyse performance and continuously refine strategies for even better results in future campaigns.

REQUIREMENTS:

• Experience: 2 years of experience in creative strategy, content development, or social media marketing with a focus on direct response, leveraging psychographic segmentation to tailor campaigns for specific audience segments.
• Platform Knowledge: Up to speed with best practices and emerging trends on paid platforms (Instagram, TikTok, YouTube, and Facebook). Hands-on experience creating ads on Meta or other social platforms.
• Creative Thinking: A natural innovator who can think outside the box and generate original concepts that are focused on engaging target demographics and achieving conversion goals.
• Analytical Mindset: Ability to interpret data and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve hook-rate, click-through-rate, and conversions.
• Collaboration & Organisation: Ability to work collaboratively across teams in a fast-paced environment, whilst working across a variety of campaigns and work streams.

RESPONSIBILITIES:

• Develop engaging, shareable content that drives audience engagement, collaborating on scripts, briefs, and shoot days to bring creative ideas to life.
• Create diverse, high-performing content tailored to different stages of the marketing funnel, applying the AIDA model to optimise campaign effectiveness.
• Brand Focus: Ensure all content adheres to brand guidelines and ladders up to our proposition while effectively driving action, maintaining a balance between brand consistency and performance.
• Production: Collaborating closely with our in-house team to assist in creating ad content. This includes writing briefs, creating story boards, shooting content for video ads and providing design briefs for static ads.
• Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations to future campaigns through weekly and monthly creative reports.
• Content Management: Oversee our in-house content library, organising materials from content creators and shoot days to ensure easy access for creating high-performing content updates. Deliver ads to growth team weekly through a digital ad management system.
• Strong Communicator: Clear and confident in how you present ideas, give feedback and collaborate across teams. Able to turn strategic thinking into creative content
• Brand and Cultural Awareness: Tuned into culture, trends and the digital landscape. Able to bring sharp, relevant references and push our content to feel current and distinctive.
• Passion for Health and Wellness: Personally aligned with Tonic’s mission to empower people to thrive through real food and max strength vitamins

How to Apply

If you’re passionate about content and video editing and have the skills to elevate our content, please submit your CV and a link to your portfolio or previous work samples.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Health

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